Triadic headings

One issue in German-to-English translation that could provide ample fodder for reams of blog entries involves differences in the two languages’ formatting conventions. Many of the problems in this area are fairly straightforward; to cite an example: when writing a letter in the German-speaking world, one typically identifies the city where one is located next to the date at the top, as in the following letter from Leipzig:

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This is not done in English-speaking countries, of course, meaning adaptation may be necessary in the translation process, depending on the translation’s purpose. Other formatting differences, however, are much more subtle, not least because they are less common. It takes great familiarity with both languages to recognize in certain instances why a source text is formatted in a specific way, whether or not the formatting is unique to German, and whether the adoption of this formatting in English is acceptable or at least justifiable.

This brings me to the title of the post (which is admittedly cryptic, but in my view apt). Headings that are composed of three elements separated by two dashes are not uncommon in German.

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I think this type of heading — which essentially does not exist in English — is best referred to as a “triadic heading” (for lack of an alternative term). While triadic headings are often used as section titles in German magazine articles and academic papers, they are also frequently employed in subtitles for books, as in the above example.

The key question is, how should the subtitle “Edition — Übersetzung — Kommentar” be rendered in English? One could argue that the formatting with dashes should be retained in order to best reflect the original German title. Yet if one is going to translate the words contained in the title, why not translate the formatting as well? This approach seems particularly justified when one adopts a reader-oriented approach. The original title is completely normal for a German reader, so isn’t a translation incorrect on some level if it strikes the English-speaking reader as odd, because it fails to effectively transport the moment of communication between the text and reader, and the meanings the reader will perceive?

The more natural way to format an English subtitle of this nature would be to use commas instead of dashes, and, perhaps, to add an “and” before the final list item. A reader-oriented translation would thus be “Edition, Translation, and Commentary.” Overlooking for now the problems posed by “Edition,” I think this translation works well.

Reading the London Review of Books the other night, I noticed an interesting example of linguistic interference that touches directly upon this issue. A new book on the German dada artist Kurt Schwitters makes use of a triadic heading on its cover, yet with spaces separating the list items instead dashes. As this style of subtitle in English is a rarity, I am convinced it has its origins in the author’s experience in dealing with German primary sources and/or living in Germany.

Schwitters

Meanwhile, in the text description, commas instead of spaces are used to separate the list items (of course, one would never think of using dashes here in English). The book title thus falls within a grey zone between the conventions of German and English, and makes interesting food for thought. Perhaps non-adherence to any one domain of conventions can imbue a cultural object with a valuable dynamism? If so, should we not curb our knee-jerk tendency to reject everything that diverges from established syntax and/or formatting conventions as erroneous? Or is this “dynamism” actually an illusion, because it can only be appreciated by those familiar with both languages? From this latter perspective, bleed over from a foreign language is a mere reflection of “linguistic interference,” i.e. confusion in the mind of the author who can’t keep his or her languages straight.

Addendum: I do think three-item headings can work in English in advertising contexts when periods are used after each list element, e.g.: “Fresh. Alternative. Bold.” The use of dashes to separate the list items would certainly be odd, however.

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